Quiet type, loud evidence.
A customer-research workspace in a warm editorial system, where every insight stays tied to the moment a customer said it.
The brief
Research tools tend to look like analytics dashboards: dense, blue and loud. Fieldnote's users spend their day reading what customers said, and the brief asked for a product and site that feel closer to a well-edited magazine than a control panel.
The harder half of the brief was trust. A synthesis is only useful if the team believes it, so the design had to make evidence — quotes, timestamps, counts — as visible as the conclusions drawn from it.
Design decisions
Display type at weight 300 and 80px, with a monospace label system at wide tracking doing the work that bold weights and colour usually do.
One violet, used once or twice a screen, marks evidence: highlighted quotes, counts and the agent's drafts. Buttons stay black, so the accent never becomes an action colour.
No shadows, no gradients and no rules between sections. Depth comes from three warm surface tones, so product screenshots sit in the page like plates in a book.
Outcome
A marketing site and four product surfaces — record, transcribe, synthesise and share — in one warm editorial system, with every theme showing its evidence count and every quote its timestamp.
A concept project designed in-house, not a client engagement. Figures describe the delivered design system — components, screens, scope and duration — not commercial results.
The concept is live and open to read.
The original build opens in a new tab, with its own case study page alongside it.
Start with the two-week diagnostic.
A 60-minute review, then a fixed-fee fortnight. You leave with a costed roadmap and no obligation to continue.
Auckland