Designing institutional confidence.
An investor-facing experience carrying the weight of a large asset manager without decoration for decoration’s sake.
The brief
Institutional finance sites tend to bury conviction under boilerplate. The brief asked for the opposite: lead with a single confident statement, let numbers speak plainly, and give leadership a voice through media rather than stock photography.
The system also had to scale across What We Do, Strategies and Insights without losing its restraint.
Design decisions
An editorial type scale — display headlines against a quiet sans body — creating a broadsheet rhythm: authority without shouting.
One number at a time: the AUM figure stands alone with its as-of date. No dashboards, no counters, a single audited fact.
A leadership interview module anchors the page in place of stock photography, giving the firm a human voice.
Outcome
A restrained editorial system that scales across the full site while staying unmistakably institutional, delivered in eight weeks as a landing concept, editorial grid and UI kit — now the visual reference for the wider build-out.
A concept project designed in-house, not a client engagement. Figures describe the delivered design system — components, screens, scope and duration — not commercial results.
The concept is live and open to read.
The original build opens in a new tab, with its own case study page alongside it.
Start with the two-week diagnostic.
A 60-minute review, then a fixed-fee fortnight. You leave with a costed roadmap and no obligation to continue.
Auckland